Orange & Gold Blog

Tech firms knock Coca Cola off its perch

After 13 years in the number 1 spot on the widely respected Interband list of Best Global Brands, the soft drinks maker has been relegated to number 3 by Apple and Google.

Apple topped the list with a brand valued at $98bn!

The list is based on an assessment of the brand's impact on financial performance, its influence on consumer choice and its ability to command a premium price.

The top 10 brands are:

1. Apple

2. Google

3. Coca Cola

4. IBM

5. Microsoft

6. GE

7. McDonald's

8. Samsung

9. Intel

10. Toyota

Amazon is placed at number 19 and Facebook at number 52.